There’s no way to sugarcoat it; starting a small business is not easy. Turning your brilliant idea into a reality is both daunting and time-consuming. Endless tasks seem to pile up, and it can be easy to get stuck in your head. One of the essential components of a successful small business is a well-functioning…

Making your customers feel personally valued and cared for is crucial to an effective marketing campaign and business continuity. No one wants to feel like just another prospect on your cold-calling or emailing list, and current statistics show this to be painfully true.  In the last year alone, consumer trust has declined by 4% across…

Choosing an email service provider is a crucial step for all business owners. In today’s digital world, businesses rely on email for everything from marketing campaigns for prospective clients to collaborations with outside vendors to routine communications with employees. It’s essential to have all your employees use the same email service to minimize confusion for…

WordPress is the number one choice for developing new websites, and we’re not just talking blogs here. It’s no secret WordPress can offer a versatile platform for your online presence and can be tailored to any business need. The problem is, with so many theme options in the opensource universe, how do you pick the…

We hear the words all the time. “It’s in the cloud.” They link to our smartphones and other computing devices. We send our most precious pictures and messages to them every day. Yet, for as much as our lives are connected to “the cloud,” most of us have little understanding of it, and even fewer…

Choosing the best website for a small business depends on many factors, from whether you want a shared hosting service or a private one and how much experience you have with building a website. Some features, like uptime, load speed, and customer support, are more critical than others. Keep in mind that the more features…