WordPress is the number one choice for developing new websites, and we’re not just talking blogs here. It’s no secret WordPress can offer a versatile platform for your online presence and can be tailored to any business need. The problem is, with so many theme options in the opensource universe, how do you pick the best free WordPress themes for small business?
In this article, we’ll evaluate the seven popular free WordPress themes, and see how they can work for you. Before we get started, let’s go over some basics.
Matching your theme to your business model or product is a great place to start. By keeping a few points in mind before you dive into our review, you can find a unique, responsive theme without chasing deadends.
WordPress themes cater to a variety of businesses, and not every theme will support the same plugins.
If you are setting up a virtual storefront, you’ll likely want to focus in on themes that support WooCommerce, the leading e-commerce plugin for
WordPress. We’ll be sure to point out the themes in our review that offer WooCommerce support.
If you need support for a particular plugin, such as LiveChat, Constant Contact, or WPForms, you can always check in the theme developer’s documentation.
Customization can be a double-edged sword. Creative types with some patience and a knack for computers will likely enjoy WordPress themes that offer enhanced customization. Provided, of course, they want to put the time and effort into using them.
Professional service companies, on the other hand, are less concerned about enhanced customization, and more focused on ease of use and deployment. These types of businesses, as well as online retailers, will enjoy working with the more streamlined themes in our list.
Even if you’re not an aspiring web developer, all the themes in our review will offer enough customization to give your site a look all of it’s own.
You’ll want to consider the level of documentation and support that are available for your chosen theme. Themes that enjoy wide use have an extensive user base that can help you on your way to creating an attractive, useful WordPress site.
Beware of themes that are light on both users and documentation. When using free themes, these are your two best options when you have questions. Support from the themes developer is usually only available with a paid upgrade.
Free WordPress Themes
Now that you have a general idea of what to look for, let’s dive into the best free WordPress themes for small business.
Neve by the folks at Themeisle is our number one choice for user customization. Neve is an ideal theme for aspiring web developers who are willing to take the time to manage their sites look to the last detail. If you are looking for a fast-loading, highly-customizable WordPress theme for your business, Neve is for you.
Although Neve has a ton of advanced customizations, it isn’t too advanced for the beginner. Users who opt-out of the advanced options will still wind up with a clean, responsive theme without tinkering with the advanced options. Navigation to the specific page elements is easy thanks to point-and-click navigation in the preview pane.
One complaint we had about Neve was its lack of mobile settings. Neve is one of the few themes we worked with that didn’t have user-configured mobile attributes.
Neve will appear more to the creative type, who want to manage every visual detail. While it is ideal for blogs, galleries, and other creative content, Neve also features WooCommerce compatibility. Neve is a top choice for anyone seeking the ultimate in customization, regardless of their application.
- Intuitive user interface
- Animated menus and buttons
- WooCommerce Compatible
- SEO and AMP optimized
- Some users may find Neve’s features too much
- No sticky headers
Astra has over one million installations, making it the most popular WordPress theme ever. Astra is highly customizable, allowing users to customize typography, sitewide color schemes, and add their custom logo.
Users will find a variety of header options in the free version but will need to spring for the Pro version to make use of advanced options like sticky headers and background images. Footers provide adequate space for four widgets, menus, and custom text.
The free version includes access to over 700 Google fonts. If you can’t find the perfect font, Astra allows users to import their custom fonts via a simple plugin.
For those who want to get their site up quickly, Astra offers free starter sites. Organized by category, these free templates can give you a jump start on building the perfect design for your business.
Astra uses schema markups to fine-tune your SEO, mapping all the relevant schemas for you. Just populate a few fields to help your site index properly in relevant searches.
Unfortunately, those looking for WooCommerce support will need to upgrade to the Pro version.
- Easy-to-use interface
- Plenty of customizations
- Demo themes
- No WooCommerce support with the free version
The folks at aThemes.com wanted to create a WordPress theme with all the design elements needed to create a professional-looking website, all in an easy to use package. The result was Sydney, a theme ideal for the blogger or content creator looking for a unique setting to showcase their work.
Beginners and advanced users alike will find Sydney easy to use. This is thanks to a block-style interface, which will be familiar to users with even modest design experience.
The free version allows for unique header customizations, including slide shows, background images, and sticky menus. The footer provides space for up to four widgets of your choosing. With additional features like Sydney’s parallax background images, social plugins, and language translation capabilities, Sydney packs a lot of features into their free version.
Unfortunately, for those looking for e-commerce support, you’ll need to spring for the full version of Sydney.
- Smooth animations and effects
- Highly customizable
- Fast loading and responsive
- Limited SEO functionality
- No WooCommerce support in the free version
Spacious is an excellent theme for those just starting on their WordPress journey. Beginners will enjoy it’s ease of use, while still providing compatibility with a variety of plugins and page builders.
The menu system makes customization easy with a relatively flat and intuitive menu. Users can easily adjust the site’s color scheme, layout, and typography in just a few clicks. Spacious also includes nice aesthetic touches, like sticky menus and slideshows, to give your site a professional look.
Spacious is an excellent choice for the beginning to intermediate WordPress developer. It’s a business theme that is easy to deploy, yet supports a wide variety of needs. From the artist looking to display their portfolio to the retailer looking to create an online presence, Spacious has you covered.
- Intuitive menu options
- Ease of use
- Translation support
- E-commerce ready
- Limited customization
- Limited SEO support
OceanWP by athemes.com provides businesses with a fast, responsive theme offering extensive customization. For those interested in e-commerce, OceanWP has developed a host of unique extensions for WooCommerce, all included in the free version.
The WooCommerce enhancement includes:
- Native cart pop-up to increase conversion rate
- Floating Add to Cart bar
- Off-canvas item filter
While heavy on advanced features, OceanWP still makes it easy for beginners to develop a professional-looking website. By using the import function, users can build their site from several prebuilt themes. If you choose to create your site from the ground up, OceanWP is compatible with many page builders, including Elementor and Beaver Builder.
OceanWP is ideal for business users looking for extensive customization with built-in WooCommerce support. With over three million installations, OceanWP is fast becoming one of the most popular business WordPress themes available.
- Extensive customization
- WooCommerce support and enhancements
- Translation ready
- Customization options may overwhelm beginners
The team at EnvoThemes decided they wanted to develop a free, WooCommerce optimized theme. The result was EnvoStorefront, a WordPress theme that caters specifically to online retailers.
Envo Storefront is all about e-commerce. Users can organize their storefronts easily, customizing headers, columns, and other layout features themselves, or by using the theme importer. Envo Storefront also supports a wide range of page builders, meaning advanced users will have plenty of choices in editing software.
Envo Storefront is an excellent theme for those focused on opening a virtual storefront with no hassle, WooCommerce support built-in. Unfortunately, you’ll need to upgrade to access advanced features such as off-canvas filters, Google fonts, and sticky menus.
- Easy installation
- Optimized for WooCommerce
- Ability to import demo themes
- Upgrade required for advanced features
Consult Street targets professional services companies, but can be customized for almost any business application. With plenty of layout options and WooCommerce support, Consult Street is a solid choice for a wide variety of businesses, not just consultants.
Users can showcase the content of their choice on customizable slider cards. These cards can feature available services, testimonials, or a portfolio, all in a visually appealing format. You can also choose from a variety of headers and footers to suit your business using a variety of page editors.
Consult street features robust layouts to display your products and services. Users can create portfolios, blogs, and product pages from scratch, or import one from many of the demo files for some additional inspiration. Overall, it’s an excellent choice for beginners and advanced users alike.
- Fast and responsive design
- WooCommerce support
- Can be customized for any business
- Limited use and reviews
- Small user community
Choosing the best free WordPress themes for small business requires some planning. By considering your business’s needs, the level of customization you require, and the need for additional plugins, you’ll be able to select the WordPress theme that’s just right for your ability and business.